Stellenanzeige: CRM Project & Operations Specialist

Über uns

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

Aufgaben

• Manage the platform migration project from kick-off to go-live: timeline, milestones, dependencies, risks and status reporting to the E-Commerce Director
• Coordinate the external CRM partner, IT and the brand marketing teams and keep decisions and open points documented
• Set up and maintain the group standard for templates, modules, lifecycle journeys and segments, and make sure all brands work within it
• Own the operational sending process: campaign planning, build review, testing, approval and sending across all brands
• Monitor and maintain the integrations with the shop platform, product data and customer data, and follow up on issues with IT
• Track data quality, consent and deliverability and report on list health and engagement per brand
• Report on campaign and journey performance and propose improvements based on the numbers
• Onboard and train the brand teams on the platform and the operating guidelines
• Keep the CRM documentation in Confluence up to date

Profil

• University degree in economics, marketing, business informatics or a similar field
• 1 to 2 years of experience in CRM, email marketing or digital marketing, an internship in this area counts
• First hands-on experience with an email or marketing automation tool (e.g. Klaviyo, Salesforce Marketing Cloud, Mailchimp, Brevo) is a plus
• First experience in coordinating projects or tasks with several stakeholders
• Structured, precise way of working and a strong sense of ownership for processes and quality
• Comfortable with data: you read reports, spot inconsistencies and ask why
• Fluent in English and in Italian or German
• Passion for mountains and outdoor sports is a plus