Stellenanzeige: Marketing Director Salewa (M/F)

Über uns

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

Aufgaben

• Support the development and the execution of Salewa’s global brand strategy, positioning and long-term marketing vision, ensuring a clear and differentiated point of view across mountain sports categories
• Translate the brand strategy into global marketing roadmaps and scalable frameworks, ensuring consistent execution across regions and channels

Profil

• 5–10+ years of experience in senior marketing or brand leadership roles, ideally within sporting goods, outdoor, premium lifestyle or culture-driven brands
• Proven track record in leading global integrated marketing campaigns across multiple regions and channels
• Excellent brand-building, storytelling and communication skills
• Strong commercial skillset with experience in managing KPIs and driving business impact
• Deep understanding of consumer culture, communities, creators and athlete ecosystems
• Strong understanding of both wholesale and direct-to-consumer ecosystems
• Experience in managing cross-functional teams and external agencies
• Fluent in English; Italian and/or German is a plus
• Passion for mountains and mountain sports