OBERALP Deutschland GmbH
Bolzano, IT Vollzeit Keine Angabe
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of 700 employees in 9 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
We are looking for a creative marketing professional ideally with a writing background to strengthen our Salewa Marketing team. As a Content Marketing Manager you will have the overall responsibility to define and develop the content needed to assure a coherent brand expression at all physical and digital consumer touchpoints.
You will provide design and creative direction in order to produce photo, video, graphic and text content for the Salewa brand, either through internal team or external agencies.
Tasks and responsibilities
• Lead the development of concepts for communication design, ensuring objectives, timelines and budgets are met
• Edit, proof read and improve content produced in-house and by agencies to make sure it is consistent with the brand expression
• Align the evolution of the brand expression in all physical and digital touchpoints by providing clear guidelines
• Lead the internal content team as well as the content production provided from external agencies (copy, graphic, video, photo)
• 7+ years’ experience in developing marketing content in a product company with multichannel distribution
• Preferable experience as Creative Director, copywriter and/or Head of Communication
• Fluent in English, German or Italian mother tongue a plus
• Deep knowledge of market and consumer behavior and trends
• Editorial mindset with excellent communication and writing skills
• Passion for mountain activities
Workplace: Bolzano, IT
If you are interested to work in a challenging, international and dynamic environment then apply now!